About us
Our Mission
Twist and Flaunt delivers high-quality scrunchies and women's hair accessories at affordable prices, prioritising the customer experience with gentle fabrics like cotton, lace, and satin that suit all hair types and protect against hair damage. The brand focuses on variety and quality to make everyday styling effortless and joyful. Every product undergoes careful selection for durability and comfort, ensuring value without compromise.
Our Story
Born of a passion for accessible fashion accessories and care, Twist and Flaunt launched as an e-commerce venture to address the challenge of finding reliable, stylish scrunchies that don't break the bank or damage hair. This journey reflects a commitment to empowering women with accessories that blend affordability, variety, and superior hold.
Why Choose Us
- High-quality fabrics ensure no hair breakage, with options in cotton for breathability, satin for smoothness, and lace for elegance.
- Affordable pricing, optimise trust and surprise-free checkouts for a better experience.
- Efficient logistics to guarantee fast, reliable delivery.
Meet the Team
Sharmila Velamuri, a passionate founder of Twist and Flaunt, brings her love for stitching and clothing design to the forefront of women's accessories. She is dedicated to creating products that not only add stylish flair for every occasion and vibe but also prioritise hair care by using gentle, high-quality materials. She understands the challenge women face in finding accessories that seamlessly blend fashion and function, inspiring her to develop scrunchies that protect hair from damage while enhancing personal style. Sharmila drives Twist and Flaunt's mission to offer affordable, durable, and beautiful hair accessories that enrich everyday looks and boost confidence.